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THE WELLBREWD TEAM
Anthony Clem
Managing Director
Anthony is a passionate, award-winning, brew expert with over 20 years of industry experience.
He is a trained chemist with special interests in engineering and fluid dynamics.
Anthony's years of working in both mass scale and smaller brew environments, have ingrained in him the kind of deep, industry insights known only to few.
On seeing the rise and fall of many craft breweries, Anthony decided to create WellBrewd as a solution for those seeking high-quality advice to streamline their operations and avoid the pitfalls of the brewing business.
As an active member of the industry, he has served the IBA Quality Committee, authoring their technical papers. Anthony has also worked as a panel judge for numerous beer competitions.
Lachy Crothers
Commercial Director
Lachy has broad knowledge of how to take beers from an idea to market.
As a process and quality focused brewer with 14 years of commercial experience, Lachy understands that successful breweries are about more than just good beer.
Having worked at and managed breweries across Australia and the UK, he has obtained world class insights into top-notch beer and how it's produced.
As Founder and HeadBrewer of Ballistic Beer Co, Lachy gained additional understandings of the business side of brewing.
He has successfully managed many brewery projects from brewery expansions to complete turnkey greenfield sites for both brewpubs and large-scale production breweries.
With a passion for automation and clever design, he has drive to build processes and systems that produce world class beers.
Lachy has been a professional beer judge for ten years.
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